The Branding
Brand visual tone words are Professional, Confident, Bold, Modern. Ancoris’s visual identity is energetic, clean, and approachable, emphasizing their innovative and straightforward approach. The new logo is inspired by “anchor”. A blue palette subtly nods to the name’s nautical roots, but the energetic shades give a decidedly modern feel. Throughout the design, image treatments and linear patterns work to present the team’s stability, strength, and purpose in a dynamic and impactful way.
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