The Branding
Brand visual tone words are Exceptional, Heritage, Reliable. Inspired by Needham’s long standing relationships and the idea of longevity, and clarity, we redesigned the original logo with minimal elegant curves. Clean and modern layouts are paired with sophisticated fonts and large images contained in angular silhouettes pulled from the logo.
Bridges in the imagery reinforce the idea of strong foundations, while geometric shots of nature brings a sleek timelessness. Warm neutrals and shades of blue are paired to add depth and to complement the colors in the logo.
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