The Branding
Brand visual tone words are Accountable, Informative, Independent. Traveka is the trusted co-pilot for their clients' wealth management journey. Golden hills of Northern California inspired the earthy, warm-toned secondary colors. The nature-centric photography reinforces the mountain motif in logo. Angular, directional designs complement the modern-yet-approachable sans serif typefaces.
Translucent overlays aid readability and add texture for a polished look. With just a glance, clients can feel Traveka’s grounded, enthusiastic and optimistic personality.
