Responsibilities: Visual Branding | Website Design Personal Project

VistaShares ETFs

ABout VistaShares

Brand Design for Innovative Investment Vehicles in ETF

VistaShares' thematic ETFs and branded website together at the cutting-edge. Striking visuals pair with a purple color palette to establish VistaShares’ bold identity and transformative vision.

VistaShares ETFs are actively managed by industry and investment leaders. We strive to deliver innovative investment solutions for today’s investors, helping them navigate evolving market opportunities with confidence.

The Branding

VistaShares’ approach is both bold and thoughtful. Similarly, our visuals strike a careful balance between sharp and nuanced, classically tech-y and novel. VistaShares’ visual identity is an energetic, optimistic expression of their technological focus. Purple, shown in gradients, bridges the divide between approachability and modern “techiness.” The overall impression presents VistaShares as bold, enthusiastic, and anything but one-note.

branding in digital and print