Responsibilities: Product | AR Filters Personal project

Imagined Selves AR Filter

The Concept

Our Extended Digital Identities

The starting point of this project was related to my personal habit of taking selfies with AR filters, so I was interested to explore in this particular field to create filters for myself as the targeted user, which will be a personal way of visualizing my dynamic inner-selves.

guiding questions

What do I want to explore with AR?

I am interested in creating AR filters that reshape our digital identity in a positive way & represent our physical selves in the virtual.

I want to see what positive impact AR filters can bring to people’s mentality as well as to the virtual ecosystem?

I will design a collection of virtual persona try-ons using AR filters. To offer alternative possibilities of self-imagination through a futuristic and surreal lens, like a digital looking glass to an alternative reality on the other side of the screen.

research & Positioning

To understanding the big picture of using AR technology on social media, I researched the current trends of AR filters on the market and non-digital artists expressing themselves with facial decorations, which helped me to better position my project with a clearer goal of what do I want to achieve.

What did I find out?

AR face filters allow users to try on a variety of possible selves. personality / feelings / imagination of self identity. This project is about a feeling of autonomy over our own image. There absolutely is a craving for a post-humanity and exploring the Metaverse / Web 3.0.


FInal AR Filter Collection

Expressing My Inner-selves in AR

According to my own aesthetic & fantasy & experiences, I created a collection of filters to express my “imagined-self', using it as a storytelling medium. Imagining in a cyber environment that has no restriction, what I visualize myself to be.

The filters don’t alter the face, since I only attach 3d elements to the face for myself to experience new identities. I want to focus on the  positive demonstration of AR filters.